Liverpool Sound and Vision Rating 7/10
A message that is not conveyed properly will ultimately lead to misunderstanding, confusion and in some cases the feeling of having been kept from something important, from being neglected and the fear of false impressions.
Such occurrences are inevitable, in the world that we have made for ourselves, few take the time to say what they actually mean, desire or think because of the fanatical way in which we hold up such misinterpretation as an act of aggression, of conflict and whilst no harm may have been intended, that the sleight taken was never there to be found in the cold light of delivery, it nevertheless is harnessed, weaponised and then for added pleasure, dropped like a stone in a lake of seething public outcry.
A message delivered has to be one that is seen as protective and bearing the soul of the contributor, and it is one that at best is hard to please all who might be the intended recipient; all you can ask for in the end is that such a communication is delivered with sincerity of purpose and which gains the heart of the proposed beneficiary.
For the Australian quartet Primo!, the release of their second studio album, Sogni, is a pivotal moment in their career, an album full of observations and rhythms that refuse to be kept silent, that act like pounding pistons and counteract in the realm of the silently dogmatic as one would expect an electric engine to purr along.
It is what dreams are made of, to go beyond the greeting of the first artistic encounter and to embrace the difficulty of what would be considered the second wave of revealing and illuminating your thoughts to the outside world. Like the messenger who made Marathon a byword for endurance, and in some cases the ultimate expression of sporting pain, Sogni shows that Primo! Understand the significance of not being drawn into a race with others, that their work should be seen for its value, that timing is everything and in the end it matters not a jot if you win the marathon, it only matters if you complete it.
Fluidity of expression is the name of the game and across tracks such as Perfect Paper, Comedy Show, 1000 Words, The Present and Diamond Day, Primo! encourage the listener to step outside a conflicted world of dangerous emotions and draining, unsettling personal fires, and instead embrace the sensation of emotive and authentic definiteness.
Truth is the best message to receive and to deliver, even if others cannot see it as they gaze upon the fountain of dull beauty instead of the reality of expression clothed in trust, for that Primo! have released the antidote to the insincerity of fullness of musical and the meaningless bloated extrovert that some music offers, an album of their own truth, delivered with calm and immediate pleasure.
Primo!’s Sogni is out now and available from Upset The Rhythm
Ian D. Hall