Liverpool Sound and Vision Rating 8.5/10
The phenomenon of the Big Bang might well debated and appreciated scientifically in all senses of what drives the Cosmos, however the even bigger bang that accompanies The Treatment as they add barrels of powder to the pile and light the short fuse of anarchic Rock which comes blasting over the space between artist and happily blasted listener, is one that is immediate, satisfying and much more appealing to those with the rebel in their soul and the composed rage of a naturally inquisitive human being thrust neatly in the hearts.
That bang, the sound of the explosion hitting right where the cerebral cortex meets the inflamed passion of a single spark of enthusiasm, reverberates and crushes all who stand in its way, like two tectonic plates grinding against each other as if in some karmic dance, the result will always be felt for miles around; The Treatment’s Generation Me rumbles and shocks beneath, to the side and above the surface, it is the quake of musicianship that growls but gently takes no casualties, only the many who find themselves willing to be shown a new direction.
Whilst the band’s line up may have changed slightly since the previous album, Generation Me adds a new thrusting dynamic and incentive to the sound that the group have purposely cultivated. The addition of Mitchell Emms on vocals is something that allows that tectonic plate to shift, almost glide, initially almost if soaring past, before erupting into place and the movement of a strong voice quivering the still air and pushing down forests in its wake.
Tracks such as The Devil, Tell Us The Truth, We Are Beautiful and the dramatic Light The Sun beat the ground with anticipation, they strike at the very heart of well performed Rock and the palpitation, the thump of the pulse as it ricochets round the body, bouncing off the inside of veins, pounding against muscle and sinew and throbbing with patient glee in the ear, all is captured and given life as Generation Me eats away with gentle persuasion but with anarchy and beautiful devilment in its heart.
A corker of a return for The Treatment, the medicine for a growing selfish generation will work wonders as the album takes hold.
The Treatment’s Generation Me is released on Friday 18th March.
Ian D. Hall